AI-Powered Business Generation Platform
The amount of data points left by users on social media and e-commerce platforms is gigantic. Apollo Labs aggregates sales information from the biggest shopping platforms and – by using Big Data, Artificial Intelligence and Cloud Computing technologies – it analyses social trends, changes in product supply and demand patterns, as well as global arbitrage opportunities, to launch pre-validated e-commerce businesses.
By aggregating data from a number of social media platforms, including Facebook and Instagram, we track changes in consumer trends, allowing us to identify new location-specific product opportunities. Similarly, continuous monitoring of e-commerce platforms, such as Amazon and eBay, allows us to find significant pricing arbitrage opportunities.
Our algorithms prepare detailed profiles of the proposed product markets, including competitor strength and distribution analysis, in order to assess the market entry risk and the minimal investment required in order for the product to be successful.
Having established the potential of a new e-commerce business and its likelihood of success, we seek to optimise its expected cost structure, by analysing the available global suppliers, transport methods and fulfilment partners. Not only does it increase the profitability of the newly launched businesses, but also minimises potential issues resulting from unexpected costs.
Our algorithms help select the most optimal marketing and product launch strategy, appropriate for the specific type of the product and the market chosen, in the light of the data collected. Depending on the character of the opportunity (e.g. time-sensitive arbitrage vs long-term brand building) this might be a mixture of online advertising, brand awareness campaigns, affiliate programmes, influencer partnerships and others.
Having identified and validated the e-commerce opportunity, as well as established the most appropriate business launch methodology, the platform advises on the detailed steps required to turn the proposed e-commerce business idea into reality.